Video has changed the Web. Internet protocol TV (IPTV) and other video platforms provide capabilities to “message,” inform, persuade, sell and market to customers, suppliers, employees and partners that did not exist five years ago. The key with video is not the technology but the application of the technology to business requirements. Our pilots here identify business requirements and then map alternative video technologies on to the requirements to determine their impact on productivity (defined broadly) and management. Our partner in these pilots is SBK Pictures, one of the most successful creative/production companies in the industry.